APPROXIMATELY 45 percent of Slovaks who regularly shop online have a smart phone. However, smart phones are more the domain of men than women, and as many as 5 percent of respondents have two or more such phones. These are results of a survey that the research agency NMS Market Research conducted in cooperation with the price-comparison website Heureka.sk.
“Roughly 50 percent of men and 37 percent of women using the internet for online shopping own a smart phone,” Michal Osuský, director of NMS Market Research, wrote in a press release in late September.
The 16-to-30-year-old age group dominates the smart phone market. The most popular brand for smart phones in Slovakia is Samsung, which accounts for roughly 13 percent of people shopping online, while about 4 percent of respondents own an Apple iPhone, Kamil Demuth, project manager of Heureka.sk, specified.
