Michal Liday believes behaving responsibly not only involves profits and economic growth but also an active approach to improving society. Thus, during his two-year presidency of the Business Leaders Forum (BLF) in 2018 and 2019, he wants to pursue innovation, education and the engagement of employees. The Slovak Spectator spoke with Liday about his priorities as president, corporate responsibility in Slovakia, and more.
The Slovak Spectator (TSS): What is your definition of a responsible company?
Michal Liday (ML): A responsible company does not only look at its profits and economic growth. It does not just offer quality products and services, but also attempts to improve the life of the society in which it operates. It realises that fulfilling its needs is interconnected with the interests of society. It sets a good example and motivates not only other firms but also individuals to join. When it comes to corporate social responsibility (CSR), companies do not compete with each other but instead work side-by-side on joint CSR projects, whose goals are higher public interests.
TSS: Does a company’s engagement in CSR influence their reputation?
ML: People, when selecting a brand, do not decide only on the basis of rational facts; it is scientifically proven that emotions play a key role. CSR initiatives help build an emotional relationship and affect people not only when deciding over products and services but also when choosing a job or business partners. Based on the latest survey conducted by the Business Leaders Forum on CSR topics, as much as 92 percent of respondents believe that companies should, apart from generating profit, also contribute to the development of society and environmental protection.
29. Mar 2019 at 8:30 | Jana Liptáková