The house is on fire

Technology has been hijacked and we tend to conflate technology with the things we are letting technology companies do.

Facebook logoFacebook logo (Source: AP/TASR)

Social psychologist Shoshana Zuboff tells a story in her new book. One night, lightning strikes her house during a heavy storm. There is smoke. She knows she must leave the house. But first, she runs around closing doors to the bedrooms to keep smoke out and maintain their freshness. On her way out the front door, a fireman grabs her and pulls her out into the rain. Almost immediately, the house explodes into flames and burns to the ground.

Just seconds before, Zuboff’s biggest concern was preventing the bedrooms (ones that she assumed her family would sleep in later that same night) from smelling like smoke. She had not been capable of perceiving the situation because she had never seen it before. So she had risked her life solving a problem that didn’t need solving. The smell in the bedrooms does not matter if the bedrooms will cease to exist in five minutes. Zuboff’s larger point, though, is that most of what we talk about in economics and politics today is the equivalent of closing the bedroom doors in a fire.

The rest of this article is premium content at Spectator.sk
Subscribe now for full access

I already have subscription - Sign in

Subscription provides you with:
  • Immediate access to all locked articles (premium content) on Spectator.sk
  • Special weekly news summary + an audio recording with a weekly news summary to listen to at your convenience (received on a weekly basis directly to your e-mail)
  • PDF version of the latest issue of our newspaper, The Slovak Spectator, emailed directly to you
  • Access to all premium content on Sme.sk and Korzar.sk

Top stories

A via ferrata in Martin was closed this week. It will remain closed until October 31.

Weekend: Slovak folk songs translated into American jazz

The latest travel and culture stories from Slovakia. We've got you covered.


17. sep

News digest: Passport required when travelling from Slovakia to the UK again

Bratislava Mayor awarded for his green ideas. Pandemic edition of the White Night festival starts. Slovak batteries for e-cars passed international test.


22 h
Sky by Monika and Bohuš Kubinský

Bratislava is ready for White Night. Here's all you need to know

A manual for the festival and seven sites selected by The Slovak Spectator.


16. sep
Matúš Vallo during the election night.

Bratislava Mayor Matúš Vallo receives World Mayor Future Award

He was acknowledged for his efforts to transform the Slovak capital into a green, compassionate city.


22 h
Skryť Close ad