The Slovak Spectator readers are a special group whose opinion will always be valued and carefully considered. The City of Bratislava and our team would appreciate your ideas and comments to help us to build a modern Bratislava matching world standards. We will be regularly positing specific problems identified by the city fathers on our website and look forward to your ideas.
Once a famous Slovak rock singer Richard Muller told media that his fame ended as soon as he crossed the Slovak - Austrian customs checkpoint in Berg. The same can be said about Bratislava. To an average European, the word "Bratislava" is an unknown term. He or she has virtually no idea that the word signifies the name of the capital city of a soon-to-be European Union member country. Bratislava is facing a clear problem of identity that lags behind its development as an attractive international tourist and business destination. At the beginning of its election term, the new city hall identified "putting Bratislava on the map" as one of its main goals. It will require a new approach to promotion of the city abroad, reconstruction of the Bratislava information service, as well as forming a marketing strategy and corporate identity for the city.
City proposals waiting for your comments:City proposals waiting for your comments: Does Bratislava need a PR agency? Branding of the city
