Slovakia will be represented by an advertisement on the Eurosport sports TV channel, starting September 12, the Slovak tourism board SACR informed.
The Eurosport channel was selected based on an analysis of media impact on the European continent according to the European Media and Marketing Survey (EMS) 2012. The goal of the campaign is to address the wider public in 54 countries, reaching 60 million viewers through a video-spot 30 seconds long, running for two months continuously. The promo video, which shows Slovakia as a year-round holiday destination, will be broadcast 180 times during prestigious sports events, the SITA newswire wrote. On French TV circuits it will be completed with French subtitles. The TV campaign starts on September 12.
(Source: SITA)
Compiled by Zuzana Vilikovská from press reports
The Slovak Spectator cannot vouch for the accuracy of the information presented in its Flash News postings.
