Digital technologies have brought about a significant transformation of the tourism industry. Growth of digital platforms increased the variety and volume of products, services, experience, online transactions, the awareness of the market and immediate feedback from customers.
The digital tourism ecosystem poses a challenge in the field of building regulation, institutional systems and, at the same time, a challenge for different destinations and tourism sub-segments. Tourism 4.0 is the name for the current trend of processing data from a large number of travellers in order to create a personalized travelling experience. It is based on a number of modern advanced computer technologies and its name originates from a new paradigm in industry known as Industry 4.0. What follows is a brief overview of the most important digitalization trends in tourism today.
