10. January 2011 at 00:00

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According to the MML-TGI survey, 40 percent of the Slovak population had read one of the national daily newspapers when asked about the most recent issue of the dailies. Nový Čas dominated the ranking with 23 percent readership, far ahead of other daily papers. The next three papers, Plus Jeden Deň, Sme and Pravda each had 7 percent readership.

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According to the MML-TGI survey, 40 percent of the Slovak population had read one of the national daily newspapers when asked about the most recent issue of the dailies. Nový Čas dominated the ranking with 23 percent readership, far ahead of other daily papers. The next three papers, Plus Jeden Deň, Sme and Pravda each had 7 percent readership.

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Most-read dailies

1. Nový Čas (tabloid); number of readers: over 1 million; 23% of the adult population

2. Plus Jeden Deň (tabloid); 7%

3. Sme (national daily); 7%

4. Pravda (national daily); 7%

5. Šport (sports-oriented daily); 4%

6. Korzár (daily covering eastern Slovakia); 4%

7. Hospodárske Noviny (financial daily); 3%

8. Új Szó (Hungarian-language daily); 2%

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